OUR PROGRAM
The SRIJAN Model: Turning Talent into Local Economic Engines
We transform unorganized rural craft skills into a structured, community-led
production ecosystem that empowers women to earn stable, dignified incomes
within their own villages.
The 4-Stage Value Chain
Our holistic approach ensures that artisans aren’t just skilled, but are part of a self-sustaining
commercial ecosystem.
STAGE 01
Community
Production Hubs
Decentralized manufacturing
hubs set up directly within
villages to minimize migration
and maximize local
participation.
STAGE 02
Holistic Skill
Development
Beyond technical craft
training, we focus on digital
literacy, financial
management, and leadership
skills for women.
STAGE 03
Quality Assurance
Implementing commercial-
grade quality standards and
standardized protocols to
make rural products market-
ready globally.
STAGE 04
Direct Market
Linkages
Bypassing exploitative
middlemen by connecting
women directly to B2B
partners and high-end
consumer markets.
Our Geographic Footprint
Currently, we are deeply rooted in 5 core villages across the Purvanchal region.
Our model relies on local empowerment, led by our 5 dedicated Community
Leaders who act as the ‘engine’ of every production hub.
- Bhadohi, Chandauli, Varanasi, Prayagraj
- 5 community leaders Drive the production hUBS
- Decentralized Production hubs in each locations
Proven Traction
The numbers behind the transformation we’ve powered so far.
200+
Artisans Trained & Active
Empowering women with market-linked skills.
700,000+
Products Handcrafted
Meeting global quality benchmarks at scale.
₹10 Lakh+
Direct Revenue Infused
Wealth staying in the hands of the creators.
Our Ecosystem Partners
Ready to Partner for Change?
Join us in scaling this model to reach 10,000+ rural artisans across Northern
India.