About Us
Vision:
Every Rural Woman, Economically Independent and Leading Change
Mission:
To Transform Rural Women’s livelihood through community led production system and sustainable market linkages.
Our Team
Grassroots Leadership, Professional Vision
Driven by a management team with 18 years of sector expertise and anchored by local women driving change on the ground.
Our Team
The Co-Founders: Led by a team with 18 years of deep development sector experience specializing in women’s economic empowerment and rural enterprise modeling. Our leadership combines structural social vision with a market-first execution mindset.
Krishna Jaiswal | Co-Founder
FMS-BHU Alumnus | Operations & CSR
Leads finance, CSR partnerships, and grassroots operations, ensuring seamless daily execution and community-led growth across village production hubs.
Rajat Srivastava | Co-Founder
BHU & MGKVP (MSW) Alumnus | Rural Enterprise & Strategy
Drives strategic vision, institutional partnerships, and regional scaling to build self-sustaining crafting hubs for women artisans across Purvanchal.
Community Catalyst Leaders
The true engine of our model. We have nurtured and transitioned 5 newly emerged women Community Leaders who completely manage operations, tracking, and quality assurance across our physical village production hubs.
Pooja Sahi
Head of Training & Quality Assurance (Master Artisan)
A UP State Award-winning master artisan and respected leader across the Purvanchal craft ecosystem. Pooja heads skill development, product design, and quality control at Aadwan—ensuring macramé and crochet pieces meet commercial standards while mentoring rural women into professional artisans.
Grassroots Leaders, Village Anchors
Meet the local women driving change on the ground, leading production, and bridging the gap between rural artisans and global markets-
Annu Gupta
Pushpa Patel
Saroj Devi